⭐⭐⭐⭐⭐ 15,450+ Happy Customers

Mexican Restaurant

Summary

This family-owned Mexican restaurant in Arlington, TX was known for its authentic food and local following, but lacked digital systems to drive growth. They didn’t have a social media strategy, and their catering
service relied on phone calls and in-person requests. There was no way for customers to book large events or place catering orders online.

Challenges

The restaurant needed to:

Establish a consistent and engaging social media presence.
Make it easier for customers to order catering or book private events.
Reduce time spent manually coordinating catering over the phone.
Improve awareness of their catering services and event availability.
Compete with larger restaurants offering online booking and ordering.

Solution

We focused on creating a digital presence and removing friction from the catering process:

Social Media Management:

Created a content calendar highlighting daily specials, behind-the-scenes prep, and staff stories.
Posted professional food photography and ran local promotions to increase foot traffic.
Used Instagram and Facebook ads to promote catering for parties, corporate events, and holidays.

Online Booking & Catering Integration:

Added an online catering request form on the website with menu packages, guest size, and preferred date/time.
Built an automated follow-up system to confirm requests and collect deposits.
Created a booking calendar for private events and large party reservations.

Local SEO & Visibility:

Updated their Google Business Profile with catering info, menu links, and photos of past events.
Submitted listings to local event and catering directories to improve reach.

Results

Social engagement grew by 300% with consistent local reach and interactions.
Catering inquiries increased by 180%, driven by Instagram ads and the new online request system.
Booking and deposit process reduced staff time by over 50%.
Google visibility and reviews increased, helping attract more group dining and event reservations.
Customers regularly commented on the ease of booking and ordering through the website.

Conclusion

By managing their social media and launching online catering and booking tools, this Arlington-based Mexican restaurant turned a time-consuming, manual process into an efficient system that drives steady
revenue. Their improved digital presence helped them grow both dine-in and catering business without adding staff or complexity.