⭐⭐⭐⭐⭐ 15,450+ Happy Customers

Cleaning Company

Summary

This residential and commercial cleaning company in Irving, TX had a strong local team but no real digital presence. They relied on sporadic referrals, word-of-mouth, and basic flyers. Without a website or booking
system, potential customers couldn’t easily learn about services or schedule cleanings. As a result, they struggled to grow beyond their existing base.

Challenges

The cleaning company needed to:

Build a website that explained their services and made booking easy.
Improve visibility in local Google searches for cleaning services.
Collect and showcase customer reviews to build trust.
Reduce time spent on scheduling and quoting jobs.
Compete with national franchises using online booking tools.

Solution

We created a system to increase visibility and streamline scheduling:

Website Launch with Instant Booking:

Built a mobile-optimized website detailing services, pricing tiers, and service areas.
Added an online booking form allowing customers to select service type, date, and time.

Quote Request & Follow-Up Automation:

Added a quick quote request feature for commercial cleaning jobs.
Set up automated emails and text reminders to reduce missed appointments.

Google Business Profile Optimization:

Updated business hours, services, photos, and service area coverage.
Encouraged satisfied clients to leave reviews via post-service follow-ups.

Local SEO & Directory Listings:

Optimized the website with keywords like “house cleaning Irving TX” and “office janitorial service.”
Claimed and updated listings on Google, Yelp, Thumbtack, and Angi.

Results

250% increase in new client bookings within the first 60 days.
Online quote requests doubled, especially for commercial jobs.
20+ new 5-star reviews improved search visibility and trust.
Less back-and-forth scheduling, saving the owner several hours a week.
Website now accounts for over 70% of new customer inquiries.

Conclusion

By launching a website, simplifying scheduling, and improving their Google presence, this Irving-based cleaning company transformed their client acquisition process. They now attract consistent residential and
commercial leads, operate more efficiently, and are better positioned to compete with larger cleaning service providers.