⭐⭐⭐⭐⭐ 15,450+ Happy Customers

Auto Repair

Summary

This independent auto repair shop in Fort Worth, TX had years of experience but was operating entirely on paper — no website, no online booking, no customer management tools. They relied on word-of-mouth and had no system to follow up with customers or build long-term loyalty.

Challenges

The shop needed to:

Launch a simple website to explain services and collect appointment requests.
Modernize from pen-and-paper operations to digital systems.
Show up in Google when locals searched for car repair or maintenance.
Collect online reviews to compete with franchise chains.
Organize customer information and service history for follow-ups.

Solution

We implemented a digital transformation tailored to help them grow sustainably and efficiently:

Website Launch & Appointment Requests:

Built a clean, mobile-friendly website listing services and specialties.
Added an appointment request form that syncs with their calendar and sends notifications.

Google Business Profile Setup & Optimization:

Fully built their profile from scratch with categories like “Brake Shop,” “Auto Repair,” and “Oil Change Service.”
Added hours, photos, services, and Q&A to make their listing stand out.

CRM Implementation:

Introduced a simple CRM system to track customer contact info, service history, and upcoming appointments.
Set up automated reminders for oil changes and maintenance follow-ups via text or email.
Created internal notes for tracking repeat visits and customer preferences.

Local SEO & Directory Listings:

Optimized the website with keywords like “mechanic Fort Worth,” “car repair near me,” and “auto shop open now.”
Submitted their business to major directories like Yelp, Bing, and RepairPal.

Review Collection & Trust Building:

Set up a simple system to request reviews via text after each appointment.
Added real reviews and testimonials to their website to build credibility.

Results

Online inquiries tripled within the first 45 days.
60% of appointments now come through the website or Google listing.
Dozens of 5-star reviews built trust with new customers.
Significant time savings from moving off paper-based scheduling.
CRM follow-ups helped increase repeat visits and maintain consistent communication.
Regular walk-ins from customers who found them through Maps or search.

Conclusion

With a simple website, online booking, CRM, and a professional Google listing, this mechanic shop made a smooth shift from outdated operations to a modern system that saves time, retains customers, and brings in new business. They’re now easier to find, easier to contact, and better organized — all while keeping the hands-on service they’re known for.