⭐⭐⭐⭐⭐ 15,450+ Happy Customers

Spray Tan Business

Summary

This multi-location spray tan business in Texas had several locations but lacked an efficient appointment booking process. Each location managed bookings manually via phone or DMs, causing missed calls,
scheduling conflicts, and frustrated customers. They needed a system that streamlined communication and increased appointment volume without hiring additional staff.

Challenges

The spray tan business needed to:

Eliminate missed bookings caused by unanswered calls and social media delays.
Create a more consistent client experience across all locations.
Make scheduling easier for both staff and clients.
Reduce the time staff spent on the phone or managing messages.
Increase booked appointments without increasing payroll.

Solution

We implemented automation and virtual support to improve efficiency across all locations:

Virtual Receptionist System:

Integrated a 24/7 virtual receptionist service that answers calls, responds to DMs, and books appointments directly into each location’s calendar.
Customized scripts and FAQs so receptionists could answer common questions instantly.

Calendar & Booking Integration:

Synced virtual reception with each masseuse’s calendar to avoid double bookings.
Added automated reminders and confirmation messages via text and email.

Website Enhancements:

Updated the website to include a centralized booking interface with location selection.
Added service breakdowns and preparation tips to reduce pre-appointment questions.

Google Business & Local SEO:

Optimized listings for each location to increase visibility in local searches.
Encouraged reviews by sending follow-up links automatically after each appointment.

Results

Missed calls reduced by over 80%, improving customer satisfaction.
Appointments increased by 140% across all locations within the first 90 days.
Staff time saved by removing manual scheduling and follow-up tasks.
Estimated $3,000/month saved compared to hiring in-house receptionists for all locations.
25+ new reviews per location, boosting trust and local rankings.
Smoother scheduling experience led to fewer no-shows and more repeat bookings.

Conclusion

With the help of virtual receptionists, automated booking, and local SEO, this spray tan chain streamlined operations and created a professional experience for every customer — without needing to expand their front desk team. They’re now booking more sessions, wasting less time, saving thousands in overhead, and delivering consistent service across all locations.