⭐⭐⭐⭐⭐ 15,450+ Happy Customers

Nail Salon

Summary

This Dallas-based nail salon provides manicure, pedicure, gel, and spa services. Although they had skilled technicians and a clean, welcoming environment, they had no website and weren’t showing up online. Their business relied completely on word-of-mouth, which made growth slow and unpredictable.

Challenges

The nail salon needed to:

Launch a simple, mobile-friendly website that showcased services.
Improve visibility in local Google searches like “nail salon Dallas.”
Attract new customers who wanted to view photos or book appointments online.
Build online credibility through reviews.
Stand out in a highly competitive beauty market.

Solution

We implemented a clean and conversion-focused digital strategy:

Website Design & Booking Integration:

Built a modern, mobile-optimized website with service descriptions and pricing.
Integrated an online booking form and added tap-to-call features for convenience.

Gallery & Visual Appeal:

Created a photo gallery showcasing nail designs and spa services.
Added a “featured work” section on the homepage to build trust with new visitors.

Google Business Profile Optimization:

Updated their business profile with correct hours, services, and geo-tagged photos.
Launched a review request campaign using text follow-ups after appointments.

Google Ads & Local SEO:

Ran a basic Google Ads campaign for search terms like “nail salon near me.”
Optimized the site and profile for keywords such as “gel nails Dallas” and “pedicure near me.”

Results

220% increase in new appointment bookings within the first 60 days.
Over 30 new 5-star reviews, improving their local credibility.
Consistent visibility in the Google Maps pack for “nail salon Dallas.”
Gallery page visits doubled, helping convert browsing visitors into booked clients.
Google Ads delivered a steady stream of qualified leads at a low cost per click.

Conclusion

With a professional website, visual proof of quality, and an improved Google presence, this Dallas nail salon went from being virtually invisible online to fully booked most weekends. They now attract consistent new clients and have built a more reliable flow of business without depending on referrals alone.